With a summer of sport in full swing and the women's World Cup just around the corner, new research by CGA has revealed the increased spend and dwell times pubs can enjoy when screening live sports.
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Football is a global sport with a greater following than any political movement or religion (probably). According to Statista, more than a billion people tuned in to watch the 2018 FIFA World Cup Final. The official beer partner of that tournament, held in Russia, was Budweiser, and its bold American iconography could be seen the world over.
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